PROJECT INTRO

TASK:GUI Design, Identity Design, Packaging Design, Printed and Digital Material

ROLE:UX & UI Designer, Graphic Designer

TOOLS:Pen & Paper, Figma, Adobe Illustrator, Adobe Indesign, Adobe Photoshop

DELIVERABLES:

• Intermediate sketches on paper,
• low-fidelity wireframes in Figma,
• high-fidelity screen designs in Figma,
• design system and atoms in Figma,
• icons and graphical design in Adobe Illustrator & Figma,
• support for the developer,
• simulator manual design and product manual design,
• product packaging design...

MAIN PROJECTG GOALS:

The main project goal was to create a unique, user-friendly GUI that stands out.

Since the company was stepping into a new market, our focus was on creating an attractive user interface and an even better user experience. The goal was to craft a strong UX for different types of users, supported by a structured, clean, and attractive UI, to ease user task flows in the air. This would ultimately help build the product's unique selling proposition and strengthen the brand identity.

RESEARCH & IDENTIFYING CHALLENGES

This project was very interesting from start. Not only it was a project for a new client, but also a totally new field and media.

Since working in a new field, learning and researching were a great deal of the project. With a client that had professional experience in programming similar products and also knows the field very well, has a solid goal, it was a pleasurable journey.

Main identified challenges:

• creating a bridge between analog and digital,
• providing the best user experience for different types of pilots,
• ensuring readability on a relatively small screen,
• designing intuitive and simple task flows for the target users, within the technical capabilities of the device,
• creating a user interface design that "works" in real-world environments and typical situations, considering factors like lighting and fast response times.

PERSONAS

Parallel to understanding the goals, we also built and defined the main personas/user types. Two types of users were identified based on the situation, and two types based on personal characteristics and needs.

ADDING VALUE TO UNIQUE SELLING PROPOSALS

The uniqueness of the product starts with its shape and size, to add value it was important to design a GIU with a layout that uses the space as best as possible and a clean and well-segmented Design System.

After a solid basic layout idea that works for whole product, started a search for a suitable Typography and began a Design sistem formation.

DESIGN SYSTEM, TYPOGRAPHY, ICONS, SCREEN MOCKUPS

COLOUR: Since final products will be two a software simulator on the computer and software for a specific screen of a device implemented in gliding plane, there was a challenge to chose colours that will be functional for both, respecting limited colours that provide good visibility and contrast on the device.

TAYPOGRAPHY: The client had in mind specific typography for units, since some units take a lot of space. With a typography selection, layout and design, it was achieved that we did not need to use different typography for the units, and so the consistency of design was not interrupted.

Results

Several preeorders.
100 % positive user Feedback.

Customer opinion