Petra Vidonja | About
PETRA VIDONJA

Hello.

I'm a Product / UX Designer with a strong interest in functional analysis and a background in graphic, web and interaction design. Over the years, my work has gradually moved from visual communication and websites toward increasingly complex digital products and systems.

Today, I’m particularly interested in the architectural side of UX — understanding how information, workflows, users, roles, rules and different parts of a product fit together, and turning that complexity into clear and coherent experiences.

I enjoy getting into complicated domains, understanding how things work and finding structure within them. At the same time, I’m deeply curious about people — how they think, interpret information and make sense of what they’re interacting with. That curiosity also shows up in my interest in UX writing, where small choices in language can make complex experiences considerably clearer.

My recent work has involved complex enterprise products, interconnected applications, operational workflows and evolving systems where design decisions often reach beyond a single screen or feature.

My visual background is still an important part of how I think and work. I continue to enjoy identity and editorial design, illustration, typography and visual experimentation, and I like moving between structural thinking and visual expression.

I also have a working knowledge of HTML and CSS, which helps me understand how designs are built and collaborate closely with developers.

Experiences

2023–2026 — Inova IT

Product / UX design for complex enterprise products and workflows.



2016–2023 — VIKRA

Multidisciplinary design across UX/UI, web, graphic and visual design.



2013–2014 — MMStudio

Graphic and web design

Education

2012 - : UNI of Ljubljana, Faculty of Natural Sciences and Engineering, GRAPHIC AND INTERACTIVE COMMUNICATIONS

Master’s studies in Graphic and Interactive Communications — coursework completed



2007 - 2012: UNI of Ljubljana, Faculty of Natural Sciences and Engineering

Bachelor’s degree, Graphic and Interactive Communications