Vikra | Projects
VIKRA BY PETRA VIDONJA

SpominĨica

Industry: Baby clothes seller

December 2019

From zero to costume Identity and Online Shop Design, with products for babyes, newborn packages, gift carts an telegrams.

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PROJECT INTRO

TASK: eCommerce Website Design
ROLE: UX & UI Designer, Graphic Designer
TOOLS: Pan & Paper, Adobe Illustrator, Adobe Photoshop, Adobe Indesign

DELIVERABLES:

  • Logo Design - identity Design created in Adobe Illustrator,
  • high fidelity screen Mockup Design for ecommerce website, delivered in Adobe Photoshop,
  • creative Gift Cart Designs created with Pan & Paper, Adobe Illustrator, Adobe Indesign

Work process

1. ANALYSING CLIENTS BRIEF, FIGURING OUT THE STYLE CLIENTS PRODUCTS CONECT WITH WITH CONSIDERATION OF CLIENTS PERSONAN STYLE

Clients Brief with references of style they wish for their brand, brands name and more importantly photos of the products that will be saled in the online shop was a good start point for first steps in creating logo, stye guides, colors and typography.

CHALLENGES: incorporating clients wishes in a visual identity that stands for brand and aplyes for difrent media.

The result of first part were basic identity elements: logo, color palet, typography.

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2. DESIGN SYSTEM, MOODSWINGS

Creating costume Design System, moodswings and costume icons for categories.



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3. SCREEN MOCKUPS

Detailed mockups for landing page, product page, shoping bag etc.



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4. PRINTED MATERIAL DESIGN

In the last part of the project custome gift carts for newborns - parents, were created.



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